You worked alongside Beyoncé’s longtime stylist, Marni Senofonte in addition to the iconic June Ambrose. Specifically for the “Founding Mothers” scene, I wanted all the women to showcase individual style and so for that scene, it was more styling than I’d say there was costume design. I knew that for specific themes they had to be stylish, because it’s a short film, but it’s also somewhat of a music video. I immediately signed on once I heard her name.ĭid you draw inspiration from your styling background at HBO’s Insecure? One of the producers that Ava works with reached out to me and didn’t really give me much information, and just said there’s a small project that Ava’s working on and if I’d be interested if I had time. How did you originally sign onto this project? We chatted with James about her creative process and how she drew inspiration for Duvernay’s first music video. The Los Angeles-based costume designer expertly painted a story of America with a diverse array of designers including Theory, Issey Miyake and more according to ABC.

Additional stars in the film included Rashida Jones, Jessica Chastain, Trevante Rhodes, Constance Wu, Mindy Kaling and more.Ĭostume designer Ayanna James brought DuVernay’s world to life in the music video by collaborating with Beyoncé’s longtime stylist Marni Senofonte.

Jay z family feud beyonce video